Dreamworks SKG in 2003


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Case Details:

Case Code : BSTA084
Case Length : 14 Pages
Period : 1994 - 2003
Organization : DreamWorks SKG
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Entertainment

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Movie Industry

The US movie industry was largely concentrated in Hollywood, Los Angeles. There were five big studios dominating the industry. Universal Studios (Owned by Vivendi), Warner Brothers (Part of AOL Time Warner group), 20th Century Fox (Owned by Rupert Murdoch's News Corp), Columbia Pictures (Owned by Sony) and Paramount Pictures (Owned by Viacom) were the undisputed leaders in the movie business...

Background Note

Typically, big studios released more than hundred pictures in a year, recording billions of dollars in revenue. DreamWorks recorded sales of $1.8 billion in 2002 from its businesses. It had four main divisions, movies, music, television programming and video rentals...

Cracks in the Dream

DreamWorks' internal pains seemed to be growing with each new day as it tried to build a corporate structure. The relationship between Katzenberg and Spielberg was reported as fragile, affectionate and also tempestuous...

The Road Ahead

Launched by some of Hollywood's most talented men, DreamWorks was not even close to turning profitable by early 2003. DreamWorks depended too much on one man's brand equity, Spielberg...

Exhibits

Exhibit I: Top Ten Highest Grossing Movies of Spielberg
Exhibit II: DreamWorks SKG: Movies Track Record
Exhibit III: DreamWorks SKG: Movies Made
Exhibit IV: Top Twenty Highest Grossing Movies of All Time (Worldwide)

Exhibit V: Top Grossing Movies of Universal Studios in 2002-2003
Exhibit VI: Top Grossing Movies of Warner Movies in 2003
Exhibit VII: Top Grossing Movies of Columbia Pictures in 2003
Exhibit VII: Top Grossing Movies of All Time (US Only)

  

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